![]() is considered a multiculturalist company because it appeals to all the ethnicities which differentiate it from its competitors. The brand usually targets generation X and Y, Generation X including working people and Generation Y ranging from college students to teenagers. It differentiates its products from its competitors by offering large selections in color, texture and professional quality. It also has several collections for its product line, with intriguing names for a limited time usually. aims to offer high quality, innovative products to meet the needs of all races, ages, and gender. ![]() Celebrity endorsement became one of the reasons for its high success worldwide. ![]() With every color, every magazine and every word of mouth their popularity grew and in 1984 a single kiosk in a department store was opened. Their first customers were fellow makeup artists, models, and photographers. initially targeted makeup professionals but soon became a global brand with demands increasing at a high pace. It specializes in quality skincare, makeup, fragrance and hair care products. Currently, the brand has over 1000 location globally. This collaboration helped the brand in becoming a global sensation. Headquartered in New York City, it became a part of Estee Lauder Companies in 1998. Cosmetics is a high-end cosmetics manufacturing company founded by Frank Toskan and Frank Angelo in the year 1984.
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